The Skiarena Silbersattel is the largest ski resort in the Thuringian Forest, a famous winter sports region that bred many German winter olympians. Some 15 years after its opening, the ski area is to be developed now for 10 million euros.
The Wintersport-Arena Sauerland has invested heavily in recent years, in the expansion of snowmaking and ski lifts. Now the offerings for the target group of children and families shall be extended.
Based on a site visit and an analysis of the competitive environment, Montenius Consult created a list of suggestions for possible further leisure activities and concrete recommendations for the future development of the location.
Around 40 million euros - this is the contribution that alone the Feldberg Ski Resort contributes per season to the tourist gross sales in the Black Forest.
Thanks to a controlling tool specially developed by Montenius Consult the management of the Wurmbergseilbahn knew that they were on target for visitation and turnover levels when the ski area opened.
For the second time ten ski resorts in the Sauerland and Harz mountains used QMF in the 2013/14 season to monitor customer satisfaction. Due to only four days of operation in some cases, the number of visitors fell both in the ski areas as well as on the survey compared to the previous winter.
All new - this is the motto of Wurmberg cable car company in 2013. This applies not only to the presence on the World Wide Web, but also for the offer on the mountain. In December, the ski area will start an all new operation for the 2013/14 season, with a new chairlift, additional runs and for the first time also with guaranteed snow thanks to the new snowmaking system. Montenius Consult has supported this project not only in the conception, permitting process and funding but now also in the field of communication. Christoph Schrahe was responsible for project management, editorial and texts of the new website, Uwe Jeltsch of the Cologne/Vienna-based agency hoop-de-la took over the design and programming of the page, not just with a fresher, more contemporary look, the rather over its predecessor with more information and new features like webcam, panoramic views, current weather data and more comes up to see under www.wurmberg-seilbahn.de.
As a keynote speaker Christoph Schrahe talked about success factors for the development of winter sport tourism as an instrument of regional development.
