For more than 10 years, we have completed projects in the development of mountain and ski resorts and are therefore in a position to deliver professional services to the highest standards and monitor your project accordingly.
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Marketing concept for Fahlenscheid ski area
Client: Skigebiet Olpe-Fahlenscheid GbR
The ski resort Olpe-Fahlenscheid is for the Cologne area and numerous towns along the A4 and A45 motorways, the closest snow ski resort. But just in these key source markets awareness of this ideal family ski resort was to be desired. Montenius Consult was commissioned to create a marketing concept as the basis for an increase in skier days and revenues. The biggest challenge was that, given a very small marketing budget, the classic lines of communication were not available. Asked were rather creative solutions that optimally combine the available resources. The developed measures will be implemented starting with the 2012/13 season over a period of approximately three years.